Factores que influyen en la intención de compartir material sexista en grupos de WhatsApp

Palabras clave: Discurso social, Inequidad de género, Cosificación femenina, WhatsApp, Contenido sexista

Resumen

El discurso social puede legitimar la inequidad de género a través de la cosificación femenina, una forma de diseminación de este discurso está en las conversaciones de WhatsApp. Este estudio buscó identificar posibles factores que influyen en la intención de los adolescentes de compartir contenido sexista en grupos de WhatsApp. Se analizaron variables como: creencias sexistas, normalización de la cosificación, la normativa social percibida, la identidad social y el tipo de uso de WhatsApp. El estudio presentó un enfoque cuantitativo y un alcance correlacional. Se aplicó un cuestionario auto perceptivo a 385 estudiantes de colegio. Los resultados permitieron comprobar correlaciones entre las variables mencionadas y la intención de compartir contenido, así, se identificaron aspectos en los que se puede intervenir a futuro en campañas y procesos de conciencia social ante el mal uso de WhatsApp.

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Biografía del autor/a

Catalina González, Universidad de Azuay

Catalina González-Cabrera es profesora titular e investigadora de la Universidad del Azuay, Cuenca - Ecuador. Doctora por la Universidad de Salamanca, España. Líneas de investigación: Comunicación y género, alfabetización mediática y digital, persuasión narrativa, eduentretenimiento. Miembro de las redes de investigación: ALFAMED, REDU y OCA (Observatorio de Contenidos Audiovisuales - Salamanca España). Ha participado en varios proyectos de investigación, asimismo, ha difundido los resultados de sus investigaciones en congresos nacionales e internacionales y ha publicado varios artículos científicos y también capítulos de libro.

Doménica Noelia Landy Verdugo, Universidad de Azuay

Doménica Landy Verdugo  es Licenciada en Comunicación por la Universidad del Azuay. Actualmente cursa estudios de máster en Comunicación Corporativa y Estratégica en la Universidad Internacional de Valencia. Investigadora independiente. Participó en el II Congreso Internacional RICE y en el VI Congreso Internacional ALFAMED: Redes Sociales y Ciudadanía: Ciberculturas para el Aprendizaje

Citas

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Publicado
2023-08-23
Cómo citar
González, C., & Landy Verdugo, D. N. (2023). Factores que influyen en la intención de compartir material sexista en grupos de WhatsApp. GIGAPP Estudios Working Papers, 10(256-266), 237-254. Recuperado a partir de https://gigapp.org/ewp/index.php/GIGAPP-EWP/article/view/321