Hybrids and non-hybrids: case study of the modal interaction in a sector of the northern district of the city of Quito
Abstract
The incidence and expansion of virtual interaction, through social networks, affects all generations, but not in the same way, older adults and young people show similarities, such as the use of chat to interact with their close ones, but also differences that fundamentally they have to do with the way of face-to-face interaction. Older adults have segmented behavior in the use and type of social network, associated with their preference for face-to-face interaction, which comes from their generational experience. Young people combine the two modes of interaction permanently, with the chat as its axis, in comparison to the use of voice calls that are kept low, which demonstrates a hybrid behavior in which the two spaces overlap (virtual and face to face), but at the cost of a breakdown in the attention that the face to face demands.
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Copyright (c) 2021 Gonzalo Ordóñez (Autor/a)

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